Jonny and James recently presented to members of Solihull Chamber of Commerce on branding.
They shared some of their valuable insights into branding, gleaned over decades of working with some of the biggest brands in the world. Take a look at the presentation slides below along with some of the key points.
A brand is a persona, with a personality and voice. You communications across all channels need to be consistent to re-enforce your brand message.
Some key brand development takeaways:
Everyone wants to deliver great customer service and be recognised as a leader in their sector. Create company values that support this throughout every process in your organisation.
How much do you really know about your customers? Identify their needs, concerns and location – and understand the best way to address all of these.
Develop a professional logo & supporting elements
Engage a professional design team to help you build your brand architecture – don’t be afraid of disrupting your marketplace to stand-out (for the right reasons!)
Consistency in language, approach and quality is of paramount importance. Be careful not to let any materials be distributed that don’t reflect the quality of the brand and your message.
Your company values, services and clients may change over time. Review these regularly; be prepared to be agile to respond to changing markets and demands.
