Branding and Logo Design

Helping businesses develop their branding through strategic, creative logo design. Branding development agency in Solihull.

3D render of creative design assets communicating logo and branding design.

Branding & Logo Design

We help businesses market themselves through professional, corporate branding from our Solihull design agency. At Wider we take real care and attention in simple, timeless logo design conception and activation.

Getting your logo design and branding right will position your business as a market leader and help clearly communicate what your brand is about.


A collaborative & strategic process.

3D render of laptop, rocket and pens.
At Wider we have an enthusiastic approach to branding and logo design. We take care and attention to the most minor details to ensure your logo design is a strong ambassador for your brand and company.
We start all of our branding projects with an in-depth discussion with you to uncover valuable insight into your brand history and story. Often, the most innocent details in your brand story and conception have the answer and direction for your logo design.
Through talking to you we’ll identify a number of key attributes for your brand, define important brand traits, look into market perception and competition analysis.
  • Briefing Discussion and Information Gathering

  • Research and Discovery Session

  • Concept Development

James Newland designing logo for recruitment company.

Logo Design and Brand Identity

We have vast experience in conceptualising, developing and designing logos for a multitude of sectors. We specialise in corporate identity design but also create logos for smaller brands.

Sub Branding and Brand Architecture
Our expertise within branding can sometimes take us into sub brand development where we design and theme your service or product in a more engaging and individual style.

  • Branding of Products

  • Branding of Services and Sub Services

  • Packaging Branding

Aurora design showcasing new brand colour palette.

Colour Palettes & Visual Assets

An important part of your brand identity is the colour you use to communicate with. Brand traits, target market audience, and your messages all help define the colours your brand should use. At Wider we like to research and detail ideas, cues and perception on why and when different colours should be used.

When we design your logo we’ll consult and advise you on the best direction for your brand colour palette. We take into consideration factors including contrast, your sector and help set the standard for your branding.

  • Rationale and Definition of Colour

  • Research and Discovery Session

  • Concept Development

James Newland working on branding design campaign.

Brand Guidelines

Brand Guidelines are documents that communicate how your brand identity, traits, language, typography and visual standards can and can’t be used. It may reference fonts, colour palette, tone of voice and be supplied as a digital PDF.

Your brand guidelines will ensure your branding is consistent across all your business marketing from promotional printed literature, magazine advertising, PR campaigns to your website, micro-sites and social media.


Work & Case Studies

Need Help with a Design Project?

Discover how the Wider design team can help your business or organisation through creative, professional design.

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