We all know that digital marketing has far surpassed everyones expectations in recent years, but in our opinion, no one method is superior. Used in harmony, both offer a robust and strong marketing strategy for business growth, but of course, a lot will depend on your core service or product offering and where your target audience is.
Let’s take an example of a person who sees your brand on a bill board and who would like to learn more about your business. If they take a look at your website or social media pages and your tone of voice and overall messages are vastly different, they’re likely to be confused and underwhelmed, which will stand in the way of you receiving the results you want.
Social media is a powerful tool to create awareness, gain exposure, increase engagement and sales and for a forthcoming event. It’s versatile and an excellent way to validate success by sharing written and video testimonials from past events.
People consume content differently and often want to find information quickly online so you only have a few seconds to capture their attention and engage them with your offering. Creating your company brochure both in print and digital format is another simple strategy for prospects to interact with your product and service offering depending on where they are in the buying cycle.
Creating valuable content that your target audience is looking for will position you as an authority in your industry. Also known as a ‘lead magnet’, this is a highly effective way to engage your website visitors, generate leads and ultimately start a business relationship.
Attending physical business networking events, expos and seminars are a great way to make valuable connections, exchange details with your printed marketing collateral, which will drive people to your website and social media channels.
According to The Balance Small Business, the average person needs to be exposed to a brand’s message 7 times before making a purchase. Although this number sounds high, using a combination of both online and offline marketing methods makes it more easily within reach. You can read more about this in our blog article Lucky 7 Is the Magic Number in Marketing.
Here at Wider, we provide a wide range of services to facilitate both your online and offline marketing journey. We specialise in bespoke WordPress website design and development, with expertise in SEO to help your website rank at the top of Google. We also create marketing brochures, annual reports, catalogues, magazines and other promotional collateral to propel your business to the next level.
Don’t choose between online and offline marketing, take advantage of both and make them work in synergy to help your business thrive. A consistent message is critical to a truly integrated strategy.