7 Reasons to Blog with WordPress

This won’t be the first time you’ve heard about the importance of creating valuable and purposeful content for your website to keep your business relevant and competitive. It won’t be the last either. Blogging is one of the most cost efficient, effective marketing strategies available to your businesses today.

15/10/2017
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Insights from Wider

In summary, if you’re not creating and sharing content on your website regularly, your business could be losing out on key opportunities to grow.

At Wider, when talking to our clients about a new website, the conversation quite often turns to content generation and the importance of publishing on a regular basis to answer key questions or challenges your target audience may be facing. In particular, we love sharing our knowledge about the blogging capabilities of WordPress, the platform we use daily to build our clients’ websites.

Since its inception in 2003, WordPress has become the most popular content publishing platform on the Internet – and has rapidly evolved from a blogging platform to a feature-rich Content Management System.

Today, we’d like to share with you some of the advice we give to our clients about how great a platform WordPress is to power your website – or indeed your blog or news section of your website.

Here are what we consider the top benefits of using WordPress:

1. Easy to Use

One of the best things about WordPress is that you don’t need to know a line of code to create and publish content, its quick, simple and straightforward. The administration interface is easy to understand and use; with only a few clicks you can add, edit or remove content. As WordPress is browser based, you can manage your site from any internet connected computer anywhere in the world!

At Wider we take this a step further – using our bespoke in-house code we extend the capabilities of WordPress to give you even more control over your content to create advanced layouts that would normally be impossible with standard WordPress.

2. SEO friendly

Search engines love WordPress websites. When teamed-up with the kind of bespoke theme builds we create at Wider, its output code is simple and clean making it easy for search engines to find, index and rank your website’s content. There is no use in having a professional looking website if no-one can find it online! Consistently publishing relevant, high-quality, targeted content on your website can have a extremely positive effect on your search engine optimisation.

3. Secure

No software is 100% free of security vulnerabilities – and remember – the weakest link is always passwords (but that’s a subject for another blog post!). WordPress does have an outstanding reputation as being highly secure – and by engaging an expert development team like Wider, along with high quality hosting, you can be rest-assured that WordPress CAN be a secure platform for you to use. As it’s Open Source, there are literally thousands of eyes on it’s code on a daily basis and any vulnerabilities are quickly found and fixed.

4. Frequently Updated


Because WordPress is open source, meaning that anyone can develop within it, it constantly receives updates and improvements from the designers and developers within the WordPress community. It is always being refreshed, which means its continually evolving, WordPress is cutting edge! There are some extremely exciting new features currently in discussion and in development – and we at Wider not only contribute to this platform, but also are very active on testing and developing these new features to ensure you stay ahead of the curve.

5. Community Driven

Once you own a WordPress website you will become part of a very vibrant, active community and because so many people are using it, it has encouraged the community to thrive and expand. As a result, if you ever have any problems, there’s an abundance of help at hand in the form of e-books, forums and online tutorials to guide you through what you are looking for. And of course, with our in-depth knowledge of WordPress, the team at Wider are always on-hand to offer support and guidance.

6. Social Media Friendly

WordPress has a fantastic reputation for working seamlessly to integrate with social media networks, so the content you publish can be easily repurposed and shared with your followers. We have also extended this capability at Wider, to ensure that your content has excellent ‘shareability’ across all popular social media networks.

7. Cost Effective

The beauty of WordPress is that once you’ve invested in the initial cost of building your website, it is relatively inexpensive to maintain, so that you can update and publish content yourself without paying a professional every time you want to post new content. Just ensure you have the correct permissions to download and use images, there are plenty of excellent websites available nowadays that offer free stock imagery and photos.

We could go on, this list is by no means exhaustive, but we hope it gives you a taste of the truly unsurpassable benefits WordPress can offer as a blogging partner. We’re not the only ones to use it as our platform of choice, some of the world’s top publications and corporate giants also use WordPress to house their content: The New York Times,  CNN, Microsoft, IBM, Samsung and Mercedes-Benz – so by using WordPress, you’re in great company!

Get in Touch

We love WordPress and champion it as an excellent solution for not just blogs and news sections – but in-fact extending it to control the content of your entire website.

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