This project presented us with an interesting challenge to create a new brand identity to position The Plume as a niche, innovative, forward thinking supplier to the funeral sector.
Following an in-depth discovery session with the client, we had to make a bold statement with an identity to represent the Plume as a unique player with a very niche product.
We started this project by creating a bespoke wordmark using a modern depiction of a classic vintage serif typeface.
We chose an uppercase typeface revealing ornate structural elements; to give an official look and an air of authority.
Logo Motif elements
We researched many concepts before deciding to work with an adaptation of a fleur-de-lis emblem, chosen for its regal like qualities. A feather was used as a direct representation of The Plume’s core offering.
The new design was supported by additional graphics, visuals and textures whilst infusing a bold colour palette of plum and white. Plum is often associated with nobility and white for luxury.
We completed this project by designing a full suite of business stationary to complement the new brand, which included letterheads and business cards.
Discover how the Wider design team can help your business or organisation through creative, professional design.