Project Case Study

Logo design, website design & WordPress development for a leading independent opticians.

Innovating the branding, visual design and website.

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The Brief

What is the Project?

An innovative practice specialising in eye diagnostics and designer eyewear.

The challenge

Our Process

We worked with this well-established Birmingham practice to create a new brand identity and WordPress website to help reposition them as a regional, leading eye specialist and to showcase their new state of the art diagnostic center.

The Execution

Our Solution

We developed a refreshed brand identity to help raise the profile of EYE Opticians whilst also support the company brand values being a modern, approachable family-run eye specialist.
With the primary goal of modernising the brand, we tweaked their logo giving it a fresher look and feel.

This was supported by additional elements including a refreshed colour palette of cream and grey and bold typography.

Our redesign of EYE Optician’s website on the WordPress platform clearly defines the company, The new site allows EYE to publish their own content to improve site optimisation delivers an overall improved user experience whilst showcasing the ‘human’ side of the company with bespoke photography and imagery.

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