BMW required a technical drawing to illustrate to visitors the layout of the new i8 engine production line. It required producing on a very technical level, also being on-brand and having it’s own creative style. The final piece was printed large format in full colour, mounted and displayed on-site at the visitor point of the production line.
The artwork for the brief had to adhere to BMW’s brand guidelines, be technical in both execution and style, and be easy to understand by the visitor viewing the display.
We photographed the engine production line, outlined a detailed brief of our vision and intent for the project then actioned our deliverables. The final piece was created using a combination of detailed photographic references, 3D software, Photoshop retouching, desktop publishing and clear communication with key BMW engineers.
Steven Atkinson, Baukasten Assembly Group Leader – BMW Hams Hall
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