As part of an ongoing relationship with BIG we were engaged to redesign and redevelop their website. The priority for the website was to allow the BIG team to create, manage and publish content internally through the use of a content management system whilst improving search optimisation and designing more engaging landing pages.
Our aim was to increase engagement and click throughs via improved website design and a more intuitive delivery of content. Good design influences user perception and will differentiate a business from it’s competitors. We designed high-performance landing pages with the target market in mind using stylised imagery, professional typography and BIG’s bright blue colour palette to hold attention and encourage the visitor to read on.
We needed to create a website that was unique to the market and professional in appearance to showcase their services intuitively. To ensure the BIG team could write, manage and author content we built their new website on the best content management system available, WordPress. We focused on building easy-to-manage pages to encourage regular authoring of copy, production of News posts and creation of sub pages, all of which Google looks upon favourably. We got straight to work on building a fully responsive, custom-built website with user experience at the heart, to increase BIG’s digital presence and to cement its position as a leading service provider in short term lending. The end result is a dynamic, visually stimulating website. The pages are information-rich projecting BIG’s skill in the marketplace. The service offer, messages and content are easy to find and digest with clear headers, sub headers, FAQ’s and calls to action. Contact forms for each service landing page drive engagement to help reduce administration and generate organic leads. We continue to work with BIG providing on-going design, marketing, website support and maintenance.
Emma Gettings – Marketing Executive
Discover how the Wider design team can help your business or organisation through creative, professional design.