Big Bear Plastic Products came to us in need of a brand identity refinement. The size and stature of the company had grown over recent years, so whilst retaining existing brand recognition was important, they were looking for a more modern looking logo to represent their growth and reposition them as a forward thinking, unique plastic provider.
Our inspiration was taken from many in depth discovery sessions with Big Bear to quickly understand what they wanted to achieve and identify perceptions of the brand. After exploring numerous hand drawn illustrations of bears, we arrived at a bespoke logo motif, which was a little more recognisable and stylised than their original one. The new identity featured additional detail creating a look that is both classic and modern.
Following the creation of the new logo identity, we also designed business stationary including updated letterheaded paper, business cards and html email signatures to ensure brand consistency and professionalism throughout all their correspondence.
Emma Hockley – Big Bear Plastics
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